We're the UK's only full-service monogramming company specialising in classic accessories, gorgeous home linens and gifts for all occasions that wear our fabulous embroidered and laser-etched monograms.Initially London originally started in a basement and is now based in a busy studio in West London with a team of skilled creatives who design, etch and embroider, making each order as it arrives, completely bespoke. Initially London's monograms have been featured in Tatler, Vanity Fair, Forbes, Country Life, Country & Town House, The Sunday Times, The Daily Mail, The Telegraph, The Evening Standard and more.